Podcast Intelligence Hub
The “Cold Outreach” Death Spiral for High-Ticket Consulting
Generic cold outreach fails with high-ticket buyers and top-tier podcasts because it signals exactly the thing a high-status target scr...
Co-Marketing Strategies Using Podcast Synergy and Co-Occurrence
The fastest way to find your best co-marketing partner is to track who gets mentioned in the same breath as you across podcasts. When t...
How to Bypass Gatekeepers on Tier-1 Industry Podcasts
To bypass the gatekeeper on a tier-1 industry podcast, stop pitching the booking agency and start pitching the one person who actually ...
Building Executive Presence Through Long-Form Audio
Executive presence is built through long-form audio because the format does something no press release, keynote, or LinkedIn post can: ...
The B2B Guide to Podcast Advertising and Niche Sponsorships
B2B podcast advertising works on the opposite math from consumer advertising. You are not chasing a low cost per acquisition across a w...
Building B2B Niche Authority and Thought Leadership Through Audio
Becoming the recognized authority in your category through audio comes down to three moves: get cited consistently on the shows your bu...
B2B Influencer Marketing: Sponsoring Niche Industry Podcasts
The most effective B2B influencer in your market is not a LinkedIn personality with 90,000 followers. It is the host of a niche industr...
How to Automate Mention Tracking Across Audio Channels
To automate mention tracking across audio channels, you build a pipeline with four moving parts: RSS polling that watches thousands of ...
Automating the “As Heard On” Social Flywheel
A guest praised you on a podcast last week. Right now, that praise is buried at minute 34 of an episode almost nobody will scrub to. Th...
How to Monetize Your Industry Authority Through Audio Sponsorships
You monetize your industry authority through audio sponsorships by treating your reputation as inventory and the conversation around yo...