Audio Monetization & Sponsorships
Turning a Passing Podcast Mention into a Warm Sponsorship Deal
When a host or brand mentions you organically on a podcast, they have already done the hardest part of any sponsorship sale: they vouch...
Tracking Competitor Ad Spend and Strategy on Industry Podcasts
To track a competitor's podcast ad spend, you monitor every audio mention of their brand and promo codes across shows, build a running ...
How to Pitch a Brand for a Podcast Sponsorship Using Mention Data
Pitch a brand for a podcast sponsorship by leading with data they cannot argue with: your verified Share of Voice in their category, th...
Monetizing a Personal Brand Through Audio Partnerships
The fastest way to monetize a personal brand through podcasting is to stop selling time and start selling outcomes. A flat CPM ad read ...
How to Identify Emerging Podcast Advertising Trends Before Your Peers
To identify emerging podcast advertising trends before your peers, you monitor the new ad reads entering your niche's shows, track whic...
Uncovering Hidden Commercial Opportunities in Audio Transcripts
The commercial opportunities buried in audio transcripts are found by semantic search across thousands of hours of conversation, not by...
How to Find Brands Actively Sponsoring Podcasts in Your Niche
To find brands actively sponsoring podcasts in your niche, listen to the shows your target audience already follows and log every ad re...
Direct Response vs. Brand Awareness in Audio Advertising
Direct response in audio advertising buys you measurable, attributable sales right now, tracked through promo codes and vanity URLs. Br...
The B2B Guide to Podcast Advertising and Niche Sponsorships
B2B podcast advertising works on the opposite math from consumer advertising. You are not chasing a low cost per acquisition across a w...
B2B Influencer Marketing: Sponsoring Niche Industry Podcasts
The most effective B2B influencer in your market is not a LinkedIn personality with 90,000 followers. It is the host of a niche industr...