ROI Amplification
Weaponizing Third-Party Validation for B2B Sales
A 20-second audio clip of a respected industry peer praising your methodology will move a B2B deal further than a polished case study y...
Maximizing the ROI of Your Organic Audio Praise
The return on a podcast mention is decided in the 72 hours after it airs, not during the recording. A guest praises you, a host endorse...
The Ephemeral Nature of Word-of-Mouth in Audio
A positive mention of you on a podcast has a commercial shelf-life of roughly 72 hours. After that, the audience that was going to hear...
Automating the “As Heard On” Social Flywheel
A guest praised you on a podcast last week. Right now, that praise is buried at minute 34 of an episode almost nobody will scrub to. Th...