Podcast PR & Guest Strategy
What is ‘Share of Voice’ in Audio Media and How to Measure It
Share of Voice (SOV) is the percentage of the total conversation in your category that belongs to you rather than your competitors. In ...
Following Up After a Podcast Interview to Secure Partnerships
The window to convert a podcast interview into a partnership opens the moment recording stops and closes within roughly 72 hours. The p...
How to Build a Strategic Podcast Tour for a Book Launch
To build a podcast tour that actually sells a book, you sequence appearances around a single date, tier your shows so the biggest ones ...
Podcast PR: Why Long-Form Audio is Replacing Traditional Media
B2B founders and consultants are leaving print PR because the math no longer works. A print feature delivers a spike of attention that ...
The Ultimate Guide to Podcast PR and Guest Strategy
Podcast guesting is the highest-leverage reputation play available to an operator whose name is their primary commercial asset. The mec...
The Podcast Guest Pitch: Structures That Secure Bookings
A podcast guest pitch that books does three things in under 150 words: it proves you have actually listened to the show, it hands the h...
Leveraging Podcast Appearances for B2B Lead Generation
A podcast appearance becomes B2B lead generation the moment you stop treating it as publicity and start treating it as the top of a pip...
Measuring the ROI of Podcast Guest Appearances
The ROI of a podcast guest appearance is measurable, but not through last-click attribution. You track it across four layers: direct re...
How to Get Interviewed on High-Traction Podcasts in Your Niche
To get interviewed on high-traction podcasts in your niche, stop chasing download counts and start matching audience overlap. The shows...
The Anatomy of a High-Converting Podcast Guest Bio
A high-converting podcast guest bio does three jobs in under 150 words: it earns the booking, it survives a live verbal read-out, and i...