Competitive Positioning
The Strategic Counter-Offensive: Weaponizing a Rival’s Launch
To weaponize a rival's launch, you intercept the claims they repeat across their podcast tour, identify the one assertion their evidenc...
Mapping the “Untapped Whitespace” in Your Industry
Your competitor's whitespace is the set of high-reach podcasts they appear on that you do not. To map it, you build their full podcast ...
The Illusion of “Share of Voice” in B2B Markets
Share of voice, as most B2B teams measure it, is a vanity number dressed as a strategy. Follower counts, impressions, and mention volum...
The Reputational Danger of the Unchallenged Narrative
When a competitor dominates an industry news cycle or product launch and you say nothing, the market does not record neutrality. It rec...
The Playbook for Competitive Positioning & Narrative Hijacking
Competitive positioning in audio comes down to one discipline: knowing exactly what your rivals are saying, where they are saying it, a...