Tag Archives: Media Monitoring & Audio Intelligence
Why Google Alerts Fails for Podcast Mentions (And What to Use Instead)
Google Alerts fails for podcast mentions because it monitors indexed text, and the spoken word inside an audio file is not text. When a...
What is Audio Intelligence and Why B2B Founders Need It
Audio Intelligence is the practice of converting the spoken word inside podcasts, interviews, and long-form audio into structured, sear...
Top Media Monitoring Tools for Individuals and Solo Founders
For an individual tracking a personal brand, the best media monitoring stack is rarely a single tool. Google Alerts covers free, basic ...
The Role of Sentiment Analysis in Podcast and Audio Monitoring
Sentiment analysis in podcast monitoring is the process of teaching a machine to hear not just what was said about you, but how it was ...
Setting Up a Real-Time Alert System for Audio Mentions
A real-time alert system for audio mentions sends you a notification the moment an episode naming your brand goes live, not days later ...
How PR Agencies Use Audio Monitoring for Client Reporting
PR agencies prove podcast coverage by capturing the exact quote, the show and its reach, a timestamped link to the moment, and a ready-...
How Podcast Listening Tools Differ from Traditional Social Listening
Social listening tools and podcast intelligence tools solve different problems, and using one for the other leaves you blind to the mos...
The Evolution of Media Monitoring: Why Text Tracking Is No Longer Enough
Text-based media monitoring now misses the majority of high-value conversation about you, because the most important discussions have m...
Competitor Analysis: Tracking Rival Mentions on Industry Podcasts
Tracking a competitor on podcasts means building a standing watchlist of their name, their executives, and their product lines, then mo...
How to Automate Mention Tracking Across Audio Channels
To automate mention tracking across audio channels, you build a pipeline with four moving parts: RSS polling that watches thousands of ...